Kiehl’s NYC Pride Parade Float & T-Shirts

Designed parade float panels to fit an existing structure, feature key campaign assets and accommodate performers accessibility and usage. Deconstructed the illustration provided into individual elements to create custom designs for each panel. Designed matching t-shirts for all Kiehl’s parade participants.

Role:
Lead Graphic Designer

Collaborators
AVP Global Creative | Takuna Watanabe
Illustrator | Sam Kirk